The use of videos on websites is more prevalent than ever before. Thanks to the popularity of sites like YouTube , websites everywhere are adding more and more videos to their web pages and less and less content.
Videos are attractive to your audience because they allow them to receive valuable information in an entertaining way. They don’t have to spend the time reading through paragraphs and paragraphs of content, but instead can watch a video and take in the information.
While videos may be good for your audience, they can hurt your website’s search engine optimization efforts. If you want your website to be found on popular search engines such as Bing and Google, you need to carry out a strong Videos And SEO strategy, and too many videos can hurt you instead of help you.
In order to rank your site appropriately, search engines use tools called spiders to crawl through the content on your site in search of keywords, backlinks and other factors of their respective algorithms. These spiders then use the information they pull to decide which page of a search engine result your site lands on, whether it be the first page (which is the best place to be) or the last page (which isn’t too good for you).
Unfortunately, search engine spiders cannot crawl through the content being spoken on your video, which means that if your video has keywords that could be beneficial to your SEO, the search engines won’t find them and won’t be able to use them to decide your ranking. If the only keywords on your site are those in the video, your site will not get ranked very high, and a low page ranking means less traffic.
That’s not entirely true. Videos are entertaining to your audience, and if your audience really likes the video you have on your site, they could share the video with others, making it go viral. If you have a viral video, your site could earn a great deal of traffic. Unfortunately, you can never tell if a video will go viral, so it’s hard to rely on that tactic.
Videos can slightly help your website if you embed them properly. Make sure that you add a title to your video that uses keywords on the content and add a short description about the video that’s also relevant to the content. Although the search engine spiders will not be able to crawl through the real video, they can crawl through the titles, tags and descriptions of the video, and this can help to slightly improve your SEO.
Adding titles, tags and descriptions to your videos can help to entertain the search engines, but it’s not the best solution. Your video probably has a great deal of keywords relevant to your site, and titles, tags and descriptions will only be able to mention a handful of those. Instead, it’s a good idea to have your audio and video files transcribed by a professional. You can then place the transcription on your website, which will allow the search engine spiders to crawl through the transcribed content, take in all the keywords, and rank your site more appropriately (and hopefully higher). Plus, having transcriptions on your website can be beneficial to your visitors that may be hard of hearing or to those who may not be able to watch the video at the exact moment they visit your site. Not only will you be boosting your SEO with videos, but you’ll also be reaching a larger audience base, and that will make your site more successful.