If you are just now beginning to explore the explosive and lucrative avenue of mobile app development, you are in luck! It has never been easier or less expensive to reach your clients and customers directly through their mobile devices. Hopefully you already have a bit of web experience from building your website, which is usually the first step in reaching your customers online. But even if this is your first foray, have no fear.

There are a wide variety of options for app development, usually dependent on your technical ability, desired type of application, and the budget. Literally anyone can make an app these days, which is all the more reason to make sure you know how to get started in the right direction. There are many variables to consider, since apps are a blend of technology, art, advertising, and entertainment, all wrapped up in a neat and easy-to-use package.

Here are 5 basics, 4 tips, and 3 resources to guarantee a Making Mobile Apps :

Read Also: 5 Benefits To Creating An App

BASICS:

1) Know your target audience and choose an appropriate focus. Aim for your most lucrative demographic and think about what they want and need from your app. You want your app to stand out, but it should also be similar to already-popular apps.
2) Decide how you are going to build the app. Can you handle basic programming? Are you comfortable learning new software? Do you have some extra cash lying around? It is recommended to build the app-in house, so if you are not tech-savvy, see if that new intern or Jerry in IT could build for you. The last option is make a sketch of what you are imagining, and simply hire one of the many app-making companies to take care of the tech stuff.
3) Study your competitors and their customer’s reactions. Look at the big guys and the little fish equally. Bill’s Pizza in Puyallup, WA won’t be as popular as Pizza Hut, but if everyone in Pierce County downloaded it, pay attention. See what works and what does not. Pay most attention to criticisms, because in the end, a great app can be destroyed by very simple issues.
4) Pick a service that fits your needs and budget. There are many options for building an app, which have a variety of features. Research what is going to help you most for the cheapest price.
5) The end user’s experience is your main priority. Never forget this.

TIPS:

1) Simplicity is key. Unnecessary features and animations can only detract.
2) Find a niche within your niche. It’s good to have the main feature be similar to other apps, but think about a secondary feature that is unique to you.
3) Set appropriate keywords, descriptions, and price. The wrong tags or cost of download can send your app spiraling down the drain.
4) Take advantage of available resources. Give it to your friends and family to try out and give feedback. There are also websites where experienced users can test and rate your app.

RESOURCES:

1) How to Avoid the Common Pitfalls: http://mashable.com/2012/03/28/mobile-app-development-advice/
2) How to Design a Mobile App: https://www.scoutzie.com/blog/how-to-design-a-mobile-app
3) Choosing a Distribution Platform: http://en.wikipedia.org/wiki/List_of_digital_distribution_platforms_for_mobile_devices

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