Do you think you’re out of exciting article ideas but do not would like to miss daily without having updating your blog? Continue reading this in depth secrets and techniques for content syndication that also manages duplicate content issue by making use of canonical tag on your WordPress blog. Content syndication is actually a technique of sharing your original work on other sites to drive more traffic for your blog. In the same way, you submit other bloggers work with your blog site and keep up your blog updated. Content syndication is certainly one helpful part of content marketing, and several well-known sites like Lifehacker, Bufferblog, SocialMediaToday, Business2Community are performing syndication as part of their content development and marketing tactic.
Now, I am discussing articles syndication having a distinct angle that can help anyone to make most from it without affecting SEO. I am referring to one amazing SEO tag Rel=canonical and the best way to use it in your content marketing.
I am going to discuss few case scenario where you can take advantage of this technique, and you’re able to recommend your amazing idea to really make it better and meaningful. Prior to I discuss what exactly is Rel=canonical and the ways to use it, make sure you also have a further knowing of content curation, that will help you in content marketing process.
What is rel=canonical tag in SEO:
Ahead of I discuss the exciting SEO trick for the articles syndication method, let us realize basic principles and technical part of rel=canonical tag. Despite that do not actually concentrate to SEO, below explanation will make sure you understand almost everything about rel=canonical tag.
Canonical tag is usually a sign for online search engine robots to recognize which is master web page. If it was launched, it only help the similar domain in and afterwards additionally, it supports cross-domain canonical as well. The primary use of this tag would be to avoid duplicate content issue on your blog which occurs because of URL parameters or because of similar content.
Canonical tag was announced to take care of duplicate content for webmasters who’ve same or similar content inside their website. For an instance: for anyone who is running an E-commerce website and have sorting allowed (Sort by brand, Sort by price), you may use canonical tag to tell search engine crawlers where web page you would like to rank for. I’ll discuss the best way to put the URL canonicalization in simplest way possible, however lets be very clear about this fewer used but extremely important tag.
Lets check out what Google are telling about canonical tag on the official page here:
Among the most popular use of canonical tag is by solutions which allow you to make mobile form of your website. They include canonical tag from mobile version of web page to original web page to prevent duplicate content issue. I cannot acquire more into technical information of rel=canonical tag, as using this article I simply would like you to have an understanding of the basics of this handy tag as well as tips on how to use it in content syndication process. If you would like to discover more about it, listed here are few videos guide to give you detailed understanding.
Now, let us discuss working with canonical tag in content sign using this easy example.
In case you have posted an amazing helpful article on “SEO for WordPress” with your blog and you will allow some niche blogs to syndicate content on their own blog, you are able to make use of canonical tag to know search engine bots that post published with your blog is definitely the unique and must rank for this specific topic. Canonical tag is going to be included on another blogs who’re syndicating your original articles. A very important factor is, all major search engines like Google, Bing, Yahoo, are encourages canonical meta tag.
Using Canonical Tag in WordPress:
At this point, you may have fully realized that Canonical tag features let know search engine crawlers that which one is original and allow you to keep away from any duplicate content penalty of your blog/website. therefore now all of us have an understanding of tips on how to add canonical tag within your WordPress post along with while you need to use it.
Remember, this process must be done just for top-quality articles along with average limit. More than carrying it out may still place the risk of duplicate content penalty. Now, let us discuss the method that you are able to add canonical tag in WordPress blogs posts. Just for this we’ll be making use of the amazing free SEO by yoast WordPress Plugin. For anyone who is not making use of this plugin, make sure you have a look at this tutorial use and configuring this plugin for Search engine optimization success. For anyone who is already working with WordPress SEO by Yoast. Within your WordPress post editor, simply click advanced part of Yoast plugin and scroll into canonical URL, and put the URL to original article.
Here’s what official webmaster blog says about working with rel=canonical for cross-domain:
Do be aware the line which states that “Canonical link element is considered a hint and no absolute directive”, therefore i get do it again myself:
Use canonical tag within a moderate limit. I’m keen on maintaining it as minimal as one syndicate content with canonical tag almost every 20 posts. Also include original article link inside the body of syndicated content. Make sure syndicated content suits the main topic of your site and adds benefit. The following is an essential post by official Google blog on mistakes to prevent when using canonical tag.
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