You’ve built your site in WordPress, so having a blog is a no brainer. Any business or company that is worth its salt needs a blog these days. Why? Well, primarily because great blog content attracts visitors, and if you either want to sell a product or even just sell advertising on your site, you need to encourage traffic. Maybe you’re worried no-one will read what you have to say – but we have some great tips to make sure your blog gets the audience it deserves.
It might sound easier said than done, but with a little bit of practice it becomes second nature. If you’re writing about a sector you’re passionate about, draw on your knowledge, experience and opinion. Be the expert. Make sure that what you write can’t be found elsewhere on the web, and people will listen to you because no-one else is saying what you are.
If you’re a little less confident about the industry you’re writing about, that’s okay. You can still put your personal style and opinion into the post; it may be subtle to begin with, but once you’ve delved deep into the sector, you’ll have opinions spurting out of you before you know it!
If you’re struggling to know where to start, read industry White Papers, reports and anything written by the perceived experts in the field. You could even write a summary of various experts’ opinions on a certain topic, providing an overview of the topic. People will want to read this because you’ve taken the hard work out of reading the 5 or 6 different viewpoints for them.
Facts, spelling, grammar; they all need to be checked and double checked. Facts and quotes are important as you could be in big trouble if someone finds that what you’re marketing as truth, isn’t.
Spelling and grammar might not attract a libel suit in quite the same way – but they could cost you business. Sloppy spelling signals sloppy workmanship – and who wants to buy a product from someone who doesn’t care about what’s on their own website? If these areas aren’t your strong point, ask a friend to read over your content before publishing it – or if the budget is there, employ a proofreader. Unsure whether to put an apostrophe in “its”? Google is your friend.
There are many ways that people might come across your WordPress blog content – but one way you can control is through sharing. If you wrote it, then we certainly hope you think it’s worth others hearing too. So share it. Employ as many mediums as possible to get it out there. Start with the most straightforward: Facebook, Twitter, LinkedIn, Google+. Write concise and catchy messages, grabbing people’s attention, making them want to read your blog post.
Don’t forget to share others’ content too. Spotted a tweet you thought was interesting? Re-tweet it. Share Facebook posts. Re-post to your Google+ page. Chances are, if you share others’ content, they’ll share yours too.
So, we’ve established you should be using social media to promote your blog content – now make sure you use social media to listen to your audience. Read other people’s tweets, and see what they’re talking about; join the conversation. Follow industry experts and engage with them. Yes, they may have 5,000 followers on Twitter – but they’ll still notice you if you say something sensible, and do so consistently.
Read the blogs of others in the field. Seen a post that you thought was good but think you could improve on? Do so. (Maybe don’t say that’s what you’re doing though…!). Take inspiration from others and work it into your own blog posts, in a unique way (there’s that magic word again!).
There’s lots to do using social media but that’s not to say that we should neglect search engines – they are there for a reason, and lots of blogs receive organic traffic from them, so make sure they like your blog!
How do you get them to like your blog? We’re talking baby steps at first: write meta-descriptions (these are descriptions of 156 characters or less for each post’s content) and headings that don’t get cut off half-way through (i.e. under 70 characters). There’s more natural SEO (search engine optimization) stuff you can do, but we’ll save that for another day…
Using these top tips for increasing traffic to your WordPress blog will see a larger audience reading your blog. A larger audience = more people to market your product to. If you’re generating leads or sales via your website, ensure your content is relevant and unique, keeping your visitors engaged with your products and sales messages.